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How Hiring a Bookkeeper Propels Business Growth | Prosperity Bookkeeping

July 16, 20242 min read

Small business owners are constantly searching for ways to cut costs and maximize revenues. Though it seems counterintuitive to pay for a service that could be managed in-house, outsourcing bookkeeping is a cost-effective alternative to DIY. Delegating the bookkeeping to a professional service actually can save money in the long run. 

Maximizing Time for Business Growth

Outsourcing financial tasks to a bookkeeper frees up time and resources for entrepreneurs to focus on scaling their businesses. Instead of spending several hours a month on bookkeeping tasks, what would happen if small business owners devoted those hours to business growth?

Scaling Strategies for Small Business

Organizations can scale their business in a number of ways. For example, they can expand their business’ online presence beyond just a website. An ecommerce platform, cost-per-click advertising, influencer marketing, and social media promotions all can significantly increase sales. Marketing strategies that broaden the exposure for goods can help product-based businesses scale up to the next level of sales.

Exploring New Markets for Expansion

Another way to scale a small business is to develop new markets for products. New markets can be as close to home as government contracts with a local municipality or as far away as exports to a global client. Finding new markets and territories opens up so many new business opportunities. It takes time and resources to implement these marketing strategies, and outsourcing your bookkeeping frees up time to pursue business growth. Businesses also can grow through acquisition by buying out a competitor or expanding into a new territory.

Leveraging Technology for Efficiency

Using technology to your advantage is another way to scale a business successfully. As a tech-forward business, Prosperity Bookkeeping practices what it preaches.We adopt the latest technological tools to streamline our accounting processes. One of our recent innovations is cash flow forecasting software which simplifies financial planning for clients. QuickBooks Online, our cloud-based accounting software, has all of the features we need to handle clients’ bookkeeping. How well is your company utilizing time-saving technology like contract-signing platforms, online schedulers, online form completion, and automatic appointment reminders? How much does your office rely on printing and paper? Our office is 100% paperless, eliminating the expense of office supplies beyond a couple of computers, laptops, desks, and chairs. Plus, our team works from home, which saves money otherwise spent on an office lease and commuting costs.

Investing in Bookkeeping Services

By adopting these technology-driven processes, Prosperity Bookkeeping improved its efficiency and therefore, keeps clients’ costs reasonable. You can do the same. Adopting the latest technology can pay big dividends. Sometimes, you need to spend money to make money. Investing in technology and bookkeeping services are great examples of this. 

Time is money! Free up your time by outsourcing your bookkeeping to Prosperity Bookkeeping. Contact us today, and tell us your bookkeeping story.

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Joan Koehne

About the Author: Once a mild-mannered reporter and editor, Joan Koehne took on the persona of her alter ego, Wonder Writer, to launch Writer to the Rescue, the content writing division of Packerland Websites. Wonder Writer is “saving the world one word at a time” with power-packed content marketing for digital and traditional media outlets.

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